THE 4 "P's" TO A SUCCESSFUL SALE

Our sales process to deliver the best results for our clients boils down to some simple concepts, which we will call the 4 “P’s.”

PRESENTATION

Once the buyer drives up to tour your property for sale, they will start making judgments on whether or not the house fits their criteria and whether or not it excites them. It is critical to present your property well so that prospective buyers make STRONG offers. We guide you through the process to make sure your property presents attractively by incorporating a professional stager, a price-boosting consultation,

PERSONALITY

Our team incorporates a promo video of each house we are marketing, regardless of price point. We believe that everyone deserves a professionally produced commercial for their property. When we are introducing the house for sale, we promote the property for sale with full energy and enthusiasm. EXCITEMENT is contagious. The same is the case when we make neighborhood calls, host open houses, and interact with prospective buyers. It also helps that our team lead, Joshua, is a Central Coast native who knows the local area and can highlight the benefits of location. Who you hire matters.

PRICE

Overpricing your home can lead to stagnation and a lack of buyer interest while underpricing may lead to attracting the wrong buyers. Buyers today are savvy and can quickly determine if the price is right based on all the homes they see online, so it is critical to price your property properly for the market. We take the time to outline different pricing strategies, by doing our market research to determine the BEST pricing strategy for you and your sale based on recently sold houses and current market conditions.

PROMOTION

This is where our real estate sales team shines and it includes all aspects of promotion like custom for-sale flyers, neighborhood pre-market promotion, property ads, open houses, professional photos and video tour promotions.. A property that is priced correctly and promoted well will get the RIGHT kind of buyers scheduling a tour. We tailor our promotion based on your property and price point, because what might work for a luxury beach home in Pismo Beach won’t work for a rural ranch property in Templeton or Paso Robles.

Although they are simple, it’s all about executing the simple things well… which was well articulated in Rockefeller’s quote:

The secret of success is to do the common thing uncommonly well.-John D. Rockefeller, Jr